jewelryline | Wecommerce (PK)

Rohma’s Journey: Turning Heritage into Haute Couture

From a Passionate Traveler to a Renowned Luxury Jewelry Creator with Jewelry Line

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From Passion to Luxury: The Birth of Jewelry Line

Rohma, the first entrepreneur in her family of civil servants, always had a passion for creating something unique. Growing up in a family with no entrepreneurial background, she had no one to guide her. But her love for travel and high-end fashion jewelry pushed her forward, leading to the creation of Jewelry Line, an online luxury fashion brand. Jewelry Line quickly gained popularity with its stunning range of gold-plated polki bridal jewelry, uncut polki, and pacchi kundan pieces. Rohma’s collection stood out, featuring everything from chunky stone earrings for daily wear to elaborate bridal sets. She also introduced inkari jewelry to Pakistan, seamlessly blending heritage with modern elegance.

Building the Brand

Challenges and Triumphs in Rohma’s Journey

But the path to success wasn’t without its challenges. Rohma had to learn everything from scratch, facing countless hurdles along the way. But her entrepreneurial spirit kept her going. In 2022, she partnered with Weecommerce, who helped her digitize her business. Omair Bangash, co-founder of Tossdown and her long-time mentor, guided her in launching her e-commerce store and understanding the importance of digital marketing and SEO.

“The road to success is always under construction,” Rohma often says, reflecting on the continuous effort needed to grow and sustain her business. Weecommerce’s support was a turning point. Within a year, her online sales doubled. Customers could now easily browse her collection, apply discount codes, and make purchases. The platform’s SEO services helped push Jewelry Line to the top of Google search results, boosting her brand’s visibility even further.

DIGITAL TRANSFORMATION WITH WEECOMMERCE

The Digital Leap with Weecommerce

Beyond business success, Rohma finds deep satisfaction in the financial independence she has achieved. Her journey from working in the development sector to becoming a successful entrepreneur is a story of resilience and innovation. For her, Jewelry Line is about making luxury jewelry something that every bride can afford and enjoy.

Today, Rohma’s brand is recognized across Pakistan, with her jewelry featured in major fashion campaigns and billboards. She also works as a fashion stylist with different designers and offers online consultations to clients. Her partnership with Weecommerce not only transformed her business but also strengthened her belief in the potential of digital platforms to empower women entrepreneurs.

As Rohma continues to grow Jewelry Line, she inspires aspiring entrepreneurs, proving that with determination, the right support, and passion, anything is possible.