Afia Abdullah had always been one to follow her instincts. From a young age, she had a knack for turning ideas into action. So, right after finishing her matriculation, when most were still figuring out their next steps, Afia knew exactly what she wanted: to start her own business. After doing some research and gathering a bit of support, she started sourcing materials and promoting her handmade skincare products online. Each product was carefully crafted to soften the skin and tackle stubborn black patches, all made with pure, organic ingredients and no additives. Starting small, with just a few machines at home, Afia poured her heart into every single creation.
In the early days, she’d often head to Karachi with her father to source raw materials. After testing her products on family members and receiving glowing feedback, Afia knew she was onto something special. “Building something from scratch isn’t easy, but seeing the results makes it all worthwhile,” she reflects, thinking about the challenges of maintaining quality and consistency, especially with products that needed to be made at just the right temperature.
